As we approach the beginning of a New Year many businesses see a decline in sales and revenue after the holidays. The ongoing pandemic also leads many advertisers to allocating a smaller marketing budget. Here’s why you may want to reconsider this strategy.
In the late 1920s, two popular brands were competing for the dominant position in an emerging consumer trend: packaged cereal. These two brands were Kellogg and Post. With an uncertainty in consumer demand during the Depression, Post reigned in their advertising. Kellogg did the exact opposite; it doubled its advertising budget. By 1933, even as the economy hung in the balance, Kellogg’s profits had risen nearly 30%. This strategic decision solidified Kellogg into what it is today: the industry’s dominant brand in the packaged cereal market.
Marketing is about getting your product or service in front of a particular audience to ensure they think of you first when the need arises. Sales and revenue growth are a result of great marketing.
When competitor’s did the predictable thing and decreased their advertising budget, Kellogg pounced and ensured consumers knew about their products and brand.
Now is the time to pounce. Many businesses either don’t have a budget or have significantly reduced theirs due to the pandemic and typical results seen after the New Year. This is an opportunity for you to showcase your business in a crowded field, with a much smaller budget.
We have packages available for businesses of all sizes. We’ve grown with many of our clients and that’s exactly what we want to do with you. We believe that is what makes Savage Creative Solutions so unique. Every business has a story. Let us tell yours.
As an integrated advertising agency headquartered in Shreveport, Louisiana, we can handle all of your marketing and advertising need under one roof. This means easier accounting, more consistent brand, and great impact! Web design, graphic design, marketing strategy, digital advertising, print and mailer services, and more, we’ve got you covered.